Tuesday, July 13, 2010

DoD Finally Enforces Regs

Well, it looks like DoD is finally doing something about enforcing their advertising regulations. The regulations have been discussed in other posts and have been around for years but generally ignored because they weren't promoted or enforced. A new person has taken over the job at the Pentagon and she seems to actually be contacting advertisers and getting compliance. One on-line educational institution that advertises heavily in ARMY TIMES and the other Military Times publications often had two or three large ads in each issue, each ad identifying a person in the ad (generally an actor) as a member of the US Army or other branch -- a flagrant violation of the regs. Those ads suddenly got a new look a few weeks ago -- the actors are still there, but the IDs and the uniforms are gone. About time!

1 comment:

  1. Hi Hans,
    Thanks so much for helping to spread the word. We are actually in the process of updating our policies regarding commerical use of military imagery, and we plan to post it prominently on defenseimagery.mil once signed. We will also be notifying frequent users. Thanks again for all you do.

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